Social Talk


Sorry there are no tags yet

Cinnamon Carter

Why Does Marketing Care What Gender You Are?

Roses are red, violets are blue, why does it matter what gender are you?

Every time I spy a “for her” marketing advertisement, the item I might have been interested in really loses its appeal (especially if it’s done in pink).  Women make up over half the population.  Women are not a special interest group and certainly should not be treated as a stereotype.  Marketing today should be all inclusive, not exclusive.  A few misguided examples if I may:

  • Dell’s laptop “Della” promising fun shortcuts to search for recipes and count calories.
  • The Tampa Bay Buccaneers website “for women who like football” that lists game day “style” tips, manicure ideas, and the requisite recipes.
  • Bic’s pink and purple pens “for her”
  • Anything using shades of magenta or colored in pastels labeled “for her.”

In today’s society and changing culture, labeling anything “for her” is totally confusing and totally exclusive.  Think about this: the term “gender” no longer carries the singular meaning of female or male.  Gender refers to physical, emotional, and psychological attributes and any combination thereof as evidenced in a particular individual.  The “for her” may mean a physically and psychologically oriented female, transgender men and/or women depending on their focus at the time, bisexual women and men, lesbian, gay, and agender (whose existence is not acknowledged in mainstream society and whom society has completely neglected and ignored).

Pink is considered an acceptable color to promote awareness and raise funds for breast cancer research.  However, men get breast cancer as well which makes it an exclusive color due to previous associations and stereotyping as far as I’m concerned.  Would it be possible to create a totally neutral color, never before seen, with no previous associations and without baggage?

Are we capable of thinking in the color neutral?

What do you think?

Cinnamon Carter

Similar Stories
Social Talk

Submitting DNA

Just like Cambridge Analytica rocked Facebook, submitting your DNA to one of those genealogy sites is a threat to your privacy.

Social Talk

Recycling: Myth or helping the planet?

Recycling: Myth or helping the planet?  Truth or Dare (not to protect the earth)?
#1: Recycling uses more energy than making something...

Social Talk

5 Habits of the Fountain of Youth

5 Habits to the Fountain of Youth?  Well, not exactly.
The five healthy lifestyle factors identified in a new study published in the...

Social Talk

Why Baby Boomers are hitting the Bottle – and I don’t mean feeding their grandchildren

Those of us at a certain age, traditionally assume that teenagers and college-age people are the demographic groups that drink the...

Social Talk

How New Technology Tricks You into Forgetting Things – Losing my mind or losing my cellphone?

There was a time, long, long ago, in an era that is now far, far away, it was impossible to lose your phone.  Why, you say?  Because the...

Social Talk

Beware: Nothing in life is free

Those of us not born into the age of Facebook, Twitter, Instagram – you get the idea, have long known nothing in life is free and if...

Social Talk

The World is Still Populated and Run by Humans

So shouldn’t people in every city considering autonomous cars be asked if they want to allow them and if so, in what function?

Social Talk

Technology: To help and protect us or a brain drain?

We design technology to assist us, provide warnings for us, prevent us from getting hurt, to provide checks and balances, and even take...

Social Talk

Have you developed internet anxiety?

You are probably thinking this is about being anxious about using the internet.  Guess what, it is not (or is it?).  This is about the...

Social Talk

Is constant & continual progress necessary? When is it time to stop?

It seems that there is no final frontier.  Human kind has investigated and continues to investigate the earth, the planets, the oceans,...